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11th August 2022

Baking Brothers continues to innovate with the launch of game changing product, Baking Elixir.

Following on from the success of their multi-purpose chocolate paste, Create Better Group owned Baking Brothers has launched a product that has already got cake makers talking. The aptly named Baking Elixir was developed with busy bakers in mind. Shown to improve shelf-life, texture, structure, and volume, Baking Elixir will keep cakes fresh for 7 days without preservatives.

For cake decorators with a long list of orders, the ability to work ahead of time without compromising on taste or texture is a game changer.

Commenting on the launch of the product, CBG’s Product Sourcing Manager Kerrie McCarthy said: “We are incredibly excited to launch Baking Brothers Baking Elixir, a brand new and innovative product to the market. Elixir can be used in so many baking recipes such as cakes, cookies, scones, doughnuts and more, to minimise dryness, improve shelf life, texture, structure and volume of the end bake. Backed by years of research and invented by a team of PHD scientists, this preservative free emulsifier is cost effective with superb performance. Our goal is to help our customers to ‘Create Better’ and Elixir is a perfect example of this.”

Available in 500ml containers, the equivalent of just 2% of the total weight of ingredients is required to create the desired effect. The Elixir works by instantly interacting with other ingredients in the batter, obtaining complete dispersion while reducing mixing time by up to 50%. During the baking process, the Elixir secures a fine distribution of ingredients and air bubbles, giving noticeably enhanced freshness, lightness and moisture to the final product.

After trying it for herself, Plymouth based cake artist Verity Jane said of the product: “Wow! I can’t even begin to explain the difference it made. A new staple in my life!”

While fellow baking pro Bintcy Davis, of London’s Chikz Patisserie, described the Elixir “a real game changer”.

Bringing products that help to make the experience of baking as positive as possible for all bakers is at the forefront of Create Better Group’s ethos. Working with brands who share that vision and who are working on developing these incredible ingredients and tools is crucial.

The Baking Elixir is available to purchase now from both the Cake Stuff and The Cake Decorating Co. Websites.

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