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Create Better Group celebrates the appointment of Peter Kitchener and Graham Linney as new Co-Managing Directors.

The group has seen incredible growth in the last twelve months, leading to exciting opportunities for the progression of roles within the business. Peter and Graham have stepped up to lead the group in its next chapter together, taking the reins from former Managing Director Gary Quinn in August.

Both Peter and Graham are long-standing and highly valued members of the CBG family. Graham has held the position of Chief Financial Officer since 2021, while Peter has been the Operations Director since 2017. With vast experience across different areas, their combined skillset makes them the perfect team.

Peter qualified as a chef and spent many years working in menu development and the hospitality sector, for some of the UK’s top hospitality businesses. He has a varied skill set covering Operations, Procurement, NPD, Sales & Marketing and the all-important commercial eye. This has made him instrumental in guiding Create Better Group through its recent growth into acquisition.

Graham is a qualified accountant with over 30 years' experience guiding organisations in all aspects of finance and strategy, across many different industries. This has included UK and overseas operations; Companies and Groups of all sizes from SMEs to Multinationals; Private, AIM and Stock Exchange listed organisations; Acquisitions and Sales.

Commenting on his new role, Graham said: “It’s great to be working within the wider Dr Oetker family and, more locally, for one of the UK’s most respected Cake Decorating organisations. Having spent the last 2 years working alongside Peter in the Group, I am excited to now work together in the new joint-CEO roles to help steer the next phase of the Group’s development.”

Echoing Graham’s sentiment on further developing the group, Peter added: “I’m delighted to take on the role of MD and continue the great work we have done in the past. Like any job, there are challenges, but I genuinely believe the Create Better team can achieve anything they set their mind to.”

The team at Create Better Group would like to thank Gary Quinn for all his incredible work shaping CBG and wish him the absolute best in his next chapter.

Meanwhile, it’s an exciting time for Graham, Peter and the team. Create Better Group looks forward to its next phase, continuing to help customers create better, at the forefront of the home baking and cake decorating market.

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