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Together we can

CREATE BETTER

With over 50 own brand, and exclusive product ranges, Create Better Group stands at the forefront of the home baking and cake decorating market.

Just a little bit

ABOUT US

We believe the world creates better, together. So, collaboration, teamwork, honesty and respect is at the heart of what we do.

With our focus currently on the home baking and cake decorating market, we are proud to be developing, sourcing and producing some of the world’s most innovative and iconic cake products and brands.
 
We distribute 1000’s of orders every day through our market-leading, award-winning retail and wholesale platforms and our dedicated team are committed to inspiring and educating customers, while delivering operational excellence at every touchpoint.
 
Whether our customers are making great-tasting memories at home with the kids, toiling over five-tier perfection for a special occasion, or delighting their own consumers with great selling products, our one goal is to always help them...create better.

 
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A few

KEY FACTS

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Orders per month:

Exclusive Brands:

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Social Media Followers:

Ambassadors

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32,000+

17

250,000+

10

Distribution Locations:

Team Members:

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Product Lines:

Own Brands:

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UK & Belgium
 

83
(& Growing)

8,300+

11

ONLINE

RETAIL

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Create Better Group has two of the UK’s leading Cake Decorating Brands under one roof.

WHOLE-SALE

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Cake Craft Group is a market-leading wholesale & trade provider of Cake Decorating Supplies.

OUR
BRANDS

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We create and

distribute only the most innovative & market leading brands.

EXCLUSIVE
BRANDS

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We use our channels to get product out there into the hands of people that want it.

Get to know our

AMAZING TEAM

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LOOKING TO FIND OUR MORE INFORMATION?

Get in touch with us via our contact form, social media channels or drop us a line on 0115 9699800.