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Just a little bit
ABOUT US
We believe the world creates better together. So, collaboration, teamwork, honesty and respect are all at the heart of what we do.
Our focus is on providing everything a baker needs to succeed, no matter what stage in their journey they are at – from beginners to business owners. We are proud to be sourcing, producing and developing some of the world's most innovative and iconic cake products and brands.
We distribute 1000's of orders every day through our market-leading, award-winning retail and wholesale platforms. Our dedicated team is committed to inspiring and educating customers, while delivering operational excellence at every touchpoint.
Whether our customers are making great-tasting memories at home with the kids, perfecting a five-tier masterpiece for a special occasion, or delighting their own customers with products that fly off the shelves, our one goal is to always help them create better.
Our Purpose
To help the world create better,
making life's special
moments even greater!
Our Values
Knowing our people, customers, and partners better than anyone, and observing the world as it is, with intrinsic empathy, creativity and curiosity.
Our Mission
To be essential to every cake occasion, through developing best-in-class, customer-centric platforms and products.
...and a few
KEY FACTS
Orders per month
32K+
Exclusive brands
17
11
Owned Brands
400K+
Social Media Followers
10
Ambassadors
6K+
Product Lines
