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0115 9699800
Get to know our
BUSINESS
HIERARCHY
Our brand hierarchy is structured to reflect different levels of customer commitment and market potential, ensuring each brand serves a clear purpose while working together as a cohesive ecosystem. As customers grow in confidence, skill, and commercial ambition, they naturally move up through the hierarchy into more specialist, relationship-led offerings.
WHOLESALE
CUSTOMER
Shop Owner
Nurturing, Innovating, Unmatched Service
PROFESSIONAL
CUSTOMER
Pro Baker
Community, Honesty, Forward Thinking
RETAIL
CUSTOMER
Hobby Baker
Showing Personality, Delighting, Inspiring
MARKETPLACE
CUSTOMER
Entry Level
Convenience, Consistency, Familiarity
RETAIL
The Cake Decorating Company
HERE'S WHAT
YOU NEED
TO KNOW...
The Cake Decorating Company is our hub for hobby bakers. Whether they are just getting started or baking for friends and family every weekend, we provide them with the tools and ingredients they need. Our focus here is on easy-to-use products that result not only in the perfect bakes, but that make cake decorating fun along the way.
The other key focus of The Cake Decorating Company is inspiration. From trend-led bakes to classic seasonal showstoppers, our website, emails and social media platforms provide endless creative ideas. Our aim? To help customers see every celebratory occasion as an opportunity to bake!
0115 969 9800
www.thecakedecoratingcompany.co.uk
info@thecakedecoratingcompany.co.uk
MONTHLY
USERS
MONTHLY
TRANSACTIONS
EMAIL
SUBSCRIBERS
SOCIAL MEDIA
FOLLOWERS
SATISFIED
CAKE MAKERS
9.5K
10K
80K
350K
30K
336K
MONTHLY
UNITS SHIPPED
PROFESSIONAL
Cake Stuff
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HERE'S WHAT
YOU NEED
TO KNOW...
Cake Stuff is our platform for professional cake artists. Here we aim to equip busy cake pros with all the essentials they need to run a thriving business. With a particular focus on key items including cake boards, cake boxes and sugarpaste, here we offer bulk buy options to keep those wedding and celebration cake orders running smoothly.
We regularly introduce customers in our Cake Stuff community to innovative new items that will help them level up their cakes. These customers are ahead of the curve in terms of inspiration, meaning our content focuses more on engaging with specific products and brands.
0141 488 2851
www.cake-stuff.com
info@cake-stuff.com
MONTHLY
USERS
MONTHLY
TRANSACTIONS
MONTHLY
UNITS SHIPPED
SUBSCRIBERS
SATISFIED
CAKE ARTISTS
SOCIAL MEDIA
FOLLOWERS
700
4K
9K
37K
13K
96K
WHOLESALE
Cake Craft Group
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HERE'S WHAT
YOU NEED
TO KNOW...
Cake Craft Group is our one-stop shop for all retailers, professional cake makers, and commercial bakeries. As leaders of the pack when it comes to quality wholesale cake supplies, we provide customers here with a dedicated account manager to help them navigate the cake supplies world. Our experienced, proactive team offers unmatched support.
Our close relationship with iconic brands across the globe means we are most often first in the UK to stock new, highly anticipated products. We also pride ourselves on Cake Craft Group being the fastest UK wholesale delivery service, with a range of shipping options for our international customers.
0116 2436144
www.cakecraftgroup.co.uk
sales@cakecraftgroup.co.uk
MONTHLY
USERS
MONTHLY
TRANSACTIONS
MONTHLY
UNITS SHIPPED
EMAIL
SUBSCRIBERS
SATISFIED
CAKE SUPPLIERS
DEDICATED
SALES REPS
250
500
290K
1.5K
1.8K
3
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