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15th September 2022

Couture Sugarpaste celebrates milestone 250,000 meals provided through charity partner Mary’s Meals

2022 has been a remarkable year for Couture Sugarpaste. On top of launching their new website, the brand hit an incredible milestone this summer, surpassing a quarter of a million meals provided through their longstanding charity partner, Mary’s Meals.

Mary’s Meals is a registered charity, founded in Scotland, that provides one good meal every school day for some of the world's poorest children, in 20 countries across the world. The charity is run in a very efficient and ethical way, with volunteers helping to keep running costs and expenses low. For every £1 donated, a massive 93p is spent directly on their charitable activities

From humble beginnings, Mary’s Meals has grown into an organisation that now feeds over 2.2million children every school day. And, by feeding children in a place of education, the charity attracts children from chronically poor families into schools.

Couture’s founder, Alan Young, was inspired to get involved with the project by Mr Singh’s India, a popular Glasgow restaurant. The owners were already working with the charity, and their story struck a chord. Working with Mary's Meals and using the same figure that enables Mr Singh's India to provide one meal for a child for every curry sold, a partnership was formed.

As of 1st January 2017, for every 5kg of their sugarpaste sold, Couture has provided one good meal for a hungry child. And this summer, the brand hit an incredible 250,000 5kg sales.

Commenting on the milestone, Cameron Young, Create Better Group’s Head of E-Commerce, said: “Over the last five years, it has been amazing to witness Couture becoming one of the most popular sugarpastes in our industry; and knowing that alongside every box leaving our warehouse, a hungry child would be fed thanks to Mary’s Meals. We look forward in continuing to work alongside the Mary’s Meals team and, hopefully in the not-too-distant future, announcing our next milestone of 500,000 meals provided!”

Couture could not be prouder of this huge achievement and the business is excited to continue playing a small part in making a difference with Mary’s Meals in the years ahead.

To find out more about Couture Sugarpaste and the phenomenal work Mary’s Meals does, visit

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