17th August 2021

Create Better Group launches new house-brand, ‘Baking Brothers’

Create Better Group has today unveiled portfolio brand, Baking Brothers, a brand-new, innovative and can’t-miss label available to its hobby, professional, and wholesale customers. Baking Brothers will target a wide range of bakers and cake decorators and aims to offer customers uncomplicated, effortless must-have ingredients to make every bake easy and delicious.

The brand’s flagship product; multi-purpose chocolate paste, which can be used to fill, decorate or flavour any cake, will be the first line to launch on The Cake Decorating Company, and Cake Stuff, websites as well as being available wholesale from Cake Craft Group.

The new brand will join Create Better Group’s existing portfolio of house brands Couture Sugar Paste, Eleganza Spectrum Flow, The Sugar Paste, Simply Making, eeZee Dowels, Drageekiss, Ingenious Edibles, Choctastique and Make a Wish.

Gary Quinn, Co-CEO at Create Better Group, commented, “‘We are relentless in understanding what helps our customers create better and Baking Brothers is another example of this. The brand reminds us that great can be simple and in this case it’s about great tasting, reliable and easy to use products.’

Jamie White, Head Buyer at Create Better Group, commented, “We are always innovating and thinking about the next product that we can bring to market. Sometimes, there is beauty in simplicity and the Baking Brothers brand is just that - simple and significant! The multi-purpose chocolate paste is a game-changer for cake artists and hobby bakers and it tastes amazing!”

This exciting launch comes after a year of recent announcements from Create Better Group, including a number of senior appointments, an upgrade in warehouse management systems and also welcoming online retailer Cake Stuff into the Group in May 2021.

Baking Brothers will be available to purchase from The Cake Decorating Company and Cake Stuff websites, as well as wholesale from Cake Craft Group, from August 2021.