Graham Linney appointed as CFO

Create Better Group are pleased to announce the appointment of Graham Linney to the new position of Chief Financial Officer. Graham will be working alongside the teams at The Cake Decorating Company, Cake Craft Group, and Cake Stuff, to plan, implement and manage all of the finance activities for the Group.

Having qualified as an accountant, Graham has been a Finance Director for 25 years in several high-growth organisations across varied industries, including the UK’s largest independent Financial Services Consultancy and a stock-exchange listed FMCG multinational. With each past role, Graham has had an eye on introducing the strictest of internal controls whilst maintaining reporting efficiency and a supportive relationship with all departments.

Graham’s experience in high-growth scenarios makes him a great addition to the Create Better Group team.