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8th June 2023

Legendary cake decorating tools brand FMM joins the Create Better Group family

Create Better Group has announced that the cake decorating tools brand FMM has joined them

Create Better Group could not be happier to announce that FMM has become a member of the CBG family. Their iconic range of cake decorating tools will be available to trade and wholesale customers exclusively through Cake Craft Group.

Filter Media Manufacturers (FMM) has a history dating back nearly eight decades. The company was started in 1948, by Joe and Mary Clements, and for many years their focus was on making industrial filtration products. That all changed in the 1990s, however, when they turned their talents to the wonderful world of cake decorating.

FMM is a proudly British company, known for their simple to use but effective cutters, piping tubes and manufacturing products. They are the creators of innovative tools including the Easiest Rose Cutter and the simple but iconic Cloud Cutter - tools that have become beloved staples for cake decorators across the country.

Managing Director at Create Better Group, Gary Quinn, said of the news:
“Our association with FMM has always been very special. As well as being a longstanding key range for all our Create Better Group platforms, our education and learning retailer Cake Craft World has collaborated with the brand on several industry-leading products over the years. So, this feels like a natural progression of that relationship.”

As a market-leading wholesaler, Cake Craft Group is a one-stop shop for all retailers, professional cake makers, and commercial bakeries. The team is passionate about providing an innovative range of the highest quality trade cake supplies, and FMM’s impressive range is the perfect fit.

Create Better Group is proud to be continuing the legacy of this wonderful British brand as recent owner Grace (daughter of Joe and Mary Clements), and the FMM family move on to exciting new things. And with new products already in the pipeline, everyone at CBG is looking forward to this next chapter.

Wholesale customers can find updates on this exciting news on the Cake Craft Group website. If you’re in Europe, Cake Craft Group’s wonderful sister company, CakeSupplies, will be bringing FMM to the market there.

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