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7th July 2022

Luxury sugarpaste brand Couture launches new website as number of stockists continues to grow

The last six years have been an exciting journey for luxury sugarpaste brand Couture. Since launching in 2016, the brand has become one of the top-selling and most sought-after sugarpastes on the market. This spring, Couture reached another important milestone with the arrival of their brand-new website.

The website is home to a full list of stockists, which is growing at a steady pace. Here, customers can learn more about Couture’s range of products and the history of the brand in addition to locating their nearest stockist.

Cameron Young, Head of E-Commerce at Create Better Group, commented: “In the last few years, Couture Sugarpaste has become a go-to product for professional bakers. With that in mind, we knew it was important to create a website that gave both existing and new customers access to anything they might need to know, along with a place for us to showcase some of the best cakes created with it.

If you've been thinking about becoming a Couture stockist, this is the perfect place to submit an enquiry for our team to get in touch with you. We've always been grateful for the support Couture has received over the years so it's great to see the brand take this next step!”

Create Better Group aims to bring customers the best products in the business, and Couture’s collection is an excellent example of that standard. With years of experience in the industry, working alongside top cake makers, the founders have created a product that is both exceptional quality and excellent value for money. The website outlines this journey and showcases the brand’s level of dedication and expertise.

The site also details the brand’s wonderful ongoing partnership with charity Mary’s Meals. The Scottish born organisation provides one good meal every school day for some of the world's poorest children, in 18 countries across the world. Through this partnership, Couture is delighted that every 5kg box sold provides one meal for a hungry child. With over 200,000 meals provided already, this is something the brand is incredibly proud of.

The new Couture website is live now at

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