5th August 2022

Summer baking never looked better as FunCakes collection arrives at Create Better Group

Create Better Group is celebrating the arrival of summer with another exciting addition to the range. The group has welcomed circa. 800 lines from FunCakes, bringing even more baking essentials to their customers.

Based in Amsterdam, FunCakes is a bold, creative brand, consistently bringing surprising new products to their range. From “mixing and matching” their own products to create something new, to offering beginner friendly baking mixes, the brand is on a mission to inspire everyone to fall in love with baking.

Fung Yee To, Fun Cakes Marketing & NPD Manager, commented: “We are more than happy to team up with Create Better Group and inspire home bakers everywhere in the UK to get creative with baking and cake decorating! FunCakes strives to make professional quality accessible for the everyday consumer by creating easy-to-use products such as baking mixes, sugar paste and marzipan, colourings and flavourings, Deco Melts and many other decorations. We love to inspire people to mix and match our products to create new, surprising and creative cakes that taste even better than they look. With Create Better Group as our trusted partner we are looking forward to getting to know all those talented bakers in home kitchens throughout the UK. Let us inspire you all to have fun and be creative in your kitchen!”

Since launching back in 2009, FunCakes has developed a wide range of baking essentials and countless innovative tools and ingredients. The new arrivals this summer include a kaleidoscopic range of cupcake cases and mixes for everything from waffles to red velvet cake. This creative collection is a perfect fit for Create Better Group. The brand’s clear focus on having fun with baking, and making it accessible to people at all levels, is inspiring.

Commenting on the arrival of the brand, Jamie White, Head of Buying, commented: “FunCakes is a feel-good, convenient and quality range of products. Covering everything from cupcake cases to chocolate and even a Crem Pat mix (for those of us who aren't as skilled as someone from Bake-off!) These are all welcome additions to our ever-growing catalogue of tools and products to help you Create Better.”

Create Better Group is thrilled to welcome FunCakes and can’t wait to see what they bring to the market next. New products from the brand are now available from both the Cake Stuff and The Cake Decorating Co. websites.