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12th January 2022

The Cake Decorating Co. and GBBO’s Freya Cox team up for Veganuary 2022

The Cake Decorating Company and Freya Cox are working together to highlight the benefits of a plant-based diet and explore all things Vegan Baking.

The Cake Decorating Company is delighted to announce an exciting collaboration with Freya Cox this January. The Great British Bake Off star will be sharing her expertise with The Cake Decorating Co. followers in a Facebook Live Q&A on the 17th January.

Over half a million people went vegan as part of Veganuary 2021. For bakers and cake artists who are keen to tackle more vegan cakes in the coming months, The Cake Decorating Co. wants to offer them an opportunity to pick the brain of a vegan baking expert.

Claire Astbury, Marketing Director at Create Better Group, commented, “We are thrilled to be working with Freya. As GBBO's first Vegan baker, we couldn't think of a better person to help us support Veganuary. We frequently get asked about the best products to use for Vegan baking, or how to achieve a Vegan showstopper without any compromise on flavour, so we hope our Facebook Live Q&A with Freya helps people feel more confident about their plant-based bakes!”

Both Freya and The Cake Decorating Co. are keen to bust the myth that vegan food isn’t as exciting as non-plant-based options. The Cake Decorating Co. now stocks more vegan friendly products than ever before, with over 250 currently listed on their website, and the brand hopes that this will make it easy for cake artists of all skill-levels to create spectacular and delicious vegan bakes.

Jamie White, Head Buyer at Create Better Group, commented, “For an ever-adapting cake community, we are proud to offer sugarpastes, food colourings, sprinkles, flavourings and more for a Vegan diet – and we aren’t finished there! In 2022 we will see this range grow rapidly in order to promote the benefits that Veganism has to offer.”

To join the Live, head to The Cake Decorating Co. Facebook page on January 17th at 7pm.

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