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Molly Robbins announced as ambassador for The Cake Decorating Company and FunCakes in an exciting new partnership.


Over the last few years, Molly Robbins has been steadily building her cake decorating empire. As the star of Channel 4’s “Extreme Cake Makers”, Molly has gained fans across the globe, who have fallen in love with her incredible cake designs.


Create Better Group celebrates the appointment of Peter Kitchener and Graham Linney as new Co-Managing Directors.


The group has seen incredible growth in the last twelve months, leading to exciting opportunities for the progression of roles within the business. Peter and Graham have stepped up to lead the group in its next chapter together, taking the reins from former Managing Director Gary Quinn in August.


Create Better Group announces nationwide launch of products in Hobbycraft.


Create Better Group is heading into summer 2023 celebrating one of their biggest launches to date. The Group’s wholesale business, Cake Craft Group, has secured a deal to supply products to all 119 Hobbycraft stores across the country and through their website.


The Cake Decorating Co. to be brand partner for ICHF Cake International 2021 Copy

Create Better Group has announced that The Cake Decorating Co. will be brand partner for this years’ ICHF Cake International Show.


The Cake Decorating Co. celebrate an unforgettable weekend at the iconic Cake International show in Birmingham

11th November 2022

As the UK’s leading cake decorating retailer, The Cake Decorating Company is known for putting its creative stamp on everything it touches. It’s no surprise then, that the business created a stand to remember at the 2022 Cake International show.


Couture Sugarpaste celebrates milestone 250,000 meals provided through charity partner Mary’s Meals

15th September 2022

2022 has been a remarkable year for Couture Sugarpaste. On top of launching their new website, the brand hit an incredible milestone this summer, surpassing a quarter of a million meals provided through their longstanding charity partner, Mary’s Meals.


Baking Brothers continues to innovate with the launch of game changing product, Baking Elixir.

11th August 2022

Following on from the success of their multi-purpose chocolate paste, Create Better Group owned Baking Brothers has launched a product that has already got cake makers talking. The aptly named Baking Elixir was developed with busy bakers in mind. Shown to improve shelf-life, texture, structure, and volume, Baking Elixir will keep cakes fresh for 7 days without preservatives.


Summer baking never looked better as FunCakes collection arrives at Create Better Group

5th August 2022

Create Better Group is celebrating the arrival of summer with another exciting addition to the range. The group has welcomed circa. 800 lines from FunCakes, bringing even more baking essentials to their customers.


Award Winning Cake Artist Suzanne Esper launches cutting-edge collection with Create Better Group

28th July 2022

Since launching her cake school, Suzanne Esper has taken the cake decorating world by storm. With a thriving business running in person and online classes, she has helped over 7000 students level up their skills. Following this success, Suzanne has developed a line of top of the range products. The collection has now launched at Create Better Group, giving bakers everywhere the opportunity to add her products to their cake decorating kits.


Luxury sugarpaste brand Couture launches new website as number of stockists continues to grow

7th July 2022

The last six years have been an exciting journey for luxury sugarpaste brand Couture. Since launching in 2016, the brand has become one of the top-selling and most sought-after sugarpastes on the market. This spring, Couture reached another important milestone with the arrival of their brand-new website.


Create Better Group becomes UK’s largest stockist of iconic baking brand Wilton

3rd May 2022

Create Better Group is celebrating another exciting development in what has already been a busy year. The Group is delighted to announce that they are now the UK’s largest stockist of Wilton, the popular baking and decorating brand well known for their high-quality tools and ingredients.


Innovative Canadian brand Roxy & Rich launch new E171 Free range exclusively with Create Better Group

1st April 2022

Create Better Group is thrilled to have added a fantastic new product line from Roxy & Rich to their range of exclusive collections. The innovative Canadian brand, well known for their high quality, highly pigmented colours, has created new recipes for two of their most popular products. Their Artist Collection Cocoa Butter Chocolate Colouring and Chocolate Cake Drip are now available free from E171.


Create Better Group announces UK sole distributorship with creative colour brand Fractal Colors

14th March 2022

2022 continues to be a year of growth for Create Better Group. This month the group is delighted to announce that they have secured the UK sole distributor partnership with innovative colour brand, Fractal Colors.


Create Better Group launches creative new tutorial range from award winning cake artist Molly Robbins

3rd March 2022

In an exciting addition to the group’s ever-growing catalogue, Create Better Group is delighted to welcome a new range of products from the talented Molly Robbins. Molly, who won Cake Masters magazine's People's Choice Cake award 2019, has created a collection of phenomenal tutorials sure to catch the eye of any creative cake artist.


Create Better Group secures exclusive distributorship with mycusini®

7th February 2022

In their mission to bring customers the products that will transform their cake decorating experience, Create Better Group has announced an exclusive distributorship with mycusini®. This incredible 3D chocolate printer opens up endless possibilities for any baker.


The Cake Decorating Co. and GBBO’s Freya Cox team up for Veganuary 2022

12th January 2022

The Cake Decorating Company and Freya Cox are working together to highlight the benefits of a plant-based diet and explore all things Vegan Baking.


Create Better Group secures Frost Form exclusive distributorship

22nd September 2021

Create Better Group has announced an exclusive distributorship with, ‘Frost Form’; the revolutionary product making waves in the cake world.


The Cake Decorating Co. to join retail line-up at 2021 Cake & Bake show

10th September 2021

Create Better Group are proud to be attending the UK’s biggest baking event; The Cake & Bake show, to showcase retail brand The Cake Decorating co.


Create Better Group launches new house-brand, ‘Baking Brothers’

17th August 2021

Create Better Group has today unveiled portfolio brand, Baking Brothers, a brand-new, innovative and can’t-miss label available to its hobby, professional, and wholesale customers. Baking Brothers will target a wide range of bakers and cake decorators and aims to offer customers uncomplicated, effortless must-have ingredients to make every bake easy and delicious.


Legendary cake decorating tools brand FMM joins the Create Better Group family

8th June 2023

Create Better Group has announced that the cake decorating tools brand FMM has joined them


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