Create Better Group becomes UK’s largest stockist of iconic baking brand Wilton

3rd May 2022

Create Better Group is celebrating another exciting development in what has already been a busy year. The Group is delighted to announce that they are now the UK’s largest stockist of Wilton, the popular baking and decorating brand well known for their high-quality tools and ingredients.

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Innovative Canadian brand Roxy & Rich launch new E171 Free range exclusively with Create Better Group

1st April 2022

Create Better Group is thrilled to have added a fantastic new product line from Roxy & Rich to their range of exclusive collections. The innovative Canadian brand, well known for their high quality, highly pigmented colours, has created new recipes for two of their most popular products. Their Artist Collection Cocoa Butter Chocolate Colouring and Chocolate Cake Drip are now available free from E171.

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Create Better Group announces UK sole distributorship with creative colour brand Fractal Colors

14th March 2022

2022 continues to be a year of growth for Create Better Group. This month the group is delighted to announce that they have secured the UK sole distributor partnership with innovative colour brand, Fractal Colors.

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Create Better Group launches creative new tutorial range from award winning cake artist Molly Robbins

3rd March 2022

In an exciting addition to the group’s ever-growing catalogue, Create Better Group is delighted to welcome a new range of products from the talented Molly Robbins. Molly, who won Cake Masters magazine's People's Choice Cake award 2019, has created a collection of phenomenal tutorials sure to catch the eye of any creative cake artist.

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Create Better Group secures exclusive distributorship with mycusini®

7th February 2022

In their mission to bring customers the products that will transform their cake decorating experience, Create Better Group has announced an exclusive distributorship with mycusini®. This incredible 3D chocolate printer opens up endless possibilities for any baker.

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The Cake Decorating Co. and GBBO’s Freya Cox team up for Veganuary 2022

12th January 2022

The Cake Decorating Company and Freya Cox are working together to highlight the benefits of a plant-based diet and explore all things Vegan Baking.

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Create Better Group secures Frost Form exclusive distributorship

22nd September 2021

Create Better Group has announced an exclusive distributorship with, ‘Frost Form’; the revolutionary product making waves in the cake world.

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The Cake Decorating Co. to join retail line-up at 2021 Cake & Bake show

10th September 2021

Create Better Group are proud to be attending the UK’s biggest baking event; The Cake & Bake show, to showcase retail brand The Cake Decorating co.

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Create Better Group launches new house-brand, ‘Baking Brothers’

17th August 2021

Create Better Group has today unveiled portfolio brand, Baking Brothers, a brand-new, innovative and can’t-miss label available to its hobby, professional, and wholesale customers. Baking Brothers will target a wide range of bakers and cake decorators and aims to offer customers uncomplicated, effortless must-have ingredients to make every bake easy and delicious.

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The Cake Decorating Co. to be brand partner for ICHF Cake International 2021

Create Better Group has announced that The Cake Decorating Co. will be brand partner for this years’ ICHF Cake International Show.

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Marketing investment drives milestone H1 results for Create Better Group

22nd July 2021

In spite of the uncertain backdrop presented by the Covid-19 pandemic, Create Better Group has achieved record sales in the first half of 2021.

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Create Better Group upgrades to Oracle Netsuite

15th July 2021

Create Better Group, which houses highly regarded platforms The Cake Decorating Co., Cake Craft Group, and Cake Stuff, today announces it has successfully implemented Oracle NetSuite as their Enterprise Resource Planning (ERP) provider.

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The Cake Decorating Company upgrades to new responsive website

9th July 2021

Create Better Group have completed a major website redesign for their UK retail brand, The Cake Decorating Company. Family-founded The Cake Decorating Company achieved record sales in 2020 and Q1 and Q2 2021 transactions for the online retailer are already +50% vs. last year.

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Create Better Group launches ‘Make a Wish’ for family celebration market

1st July 2021

Create Better Group has today unveiled a new house brand, Make a Wish. The conception and launch of the new brand marks another milestone for the Group on its mission to provide a constant stream of innovative and can’t-miss products to its hobby, professional, and wholesale customers.

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Warehouse overhaul improves customer experience

14th June 2021

Create Better Group have completed a major migration to warehouse management system, Peoplevox, in order to meet the demands of the growing business.

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Graham Linney appointed as CFO

2nd June 2021

Create Better Group are pleased to announce the appointment of Graham Linney to the new position of Chief Financial Officer. Graham will be working alongside the teams at The Cake Decorating Company, Cake Craft Group, and Cake Stuff, to plan, implement and manage all of the finance activities for the Group.

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Cake-stuff.com joins Create Better Group

26th May 2021

Create Better Group have today announced that they are welcoming family-founded cake decorating retailer, Cake Stuff, to the group.

Lanarkshire based, Cake Stuff, have over 135,000 customers worldwide and distribute cake craft supplies from their distribution warehouse in the historic village of Lesmahagow in Scotland.

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Claire Astbury appointed as Chief Marketing Officer

21th April 2021

Create Better Group are pleased to announce the appointment of Claire Astbury to the newly created position of Chief Marketing Officer.

Claire will be working closely with Co-CEOs, Daniel White and Gary Quinn, to deliver a best-in-class, omni-channel Marketing Strategy...

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Gary Quinn appointed as Co-CEO

15th April 2021

Create Better Group are pleased to announce the appointment of Gary Quinn to the new position of Co-CEO.

Gary will be working alongside CEO, Daniel White, to lead the company’s continued success after a record year trading in 2020...

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New group holding company, 'Create Better Group', is unveiled

18th March 2021

Create Better Group is announced as the new group holding company name for The Cake Decorating Company and Cake Craft Group.

Family-founded The Cake Decorating Company and Cake Craft Group achieved record sales in 2020 – up by 60% and 10% respectively on the previous year...

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