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Create Better Group announces nationwide launch of products in Hobbycraft.

Create Better Group is heading into summer 2023 celebrating one of their biggest launches to date. The Group’s wholesale business, Cake Craft Group, has secured a deal to supply products to all 119 Hobbycraft stores across the country and through their website.

Hobbycraft is the largest arts and crafts retail chain in the UK, making this a phenomenal opportunity for the group. CCG is now supplying the stores with a range of popular products, from some much-loved brands. Colour Mill and Baking Brothers products launched on the 20th of June, with a range of baking essentials from Ingenious Edibles to follow.

Commenting on the news, Craig Carson, Senior Sales Executive at Cake Craft Group said:

"We're absolutely thrilled to be working with Hobbycraft. For the products we supply to be offered in such a respected and well-renowned chain of retail stores is a dream come true for us. It is a testament to all the hard work that everyone has put in over the years. From our suppliers and manufacturers to all the staff at Hobbycraft and our team at Cake Craft Group, so many people made this possible. It's such an exciting opportunity for us and we're really looking forward to this next chapter in the business."

Cake Craft Group was formed back in 2008 and has been part of the CBG family since the beginning. The business is a one stop shop for all retailers, professional cake makers and commercial bakeries, supplying a wide range of popular brands and an innovative range of own brand essentials. Launching in Hobbycraft is an exciting move which really solidifies their position as leaders in the industry.

Hobbycraft itself was founded in 1995 and, in addition to baking supplies, their stores supply everything you could need for art, knitting and crochet, papercraft and more. They have a passion for working with the best brands, offering great value and expertise to anyone who shops with them. In terms of their values, it could not be a better fit for Cake Craft Group.

Managing Director of Create Better Group, Gary Quinn, said: “The team at Cake Craft Group work hard every day to power cake supply and bakery businesses across the UK. It's great that their ability to bring the best brands to market with unbeatable service and expertise is being recognised by such prestigious customers. This is, of course, also great news for the brands that have been listed, with the additional exposure to Cake Decorators and Home Bakers hopefully leading to further growth.”

Visit any one of the 119 stores nationwide now to explore these iconic product ranges. And if your Cake supply or Bakery business isn’t currently ‘powered by Cake Craft Group’ visit…or contact

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