Create Better Group announces UK sole distributorship with creative colour brand Fractal Colors

Having established a strong presence in the UK in the last five years, Fractal Colors first launched in Hungary back in 2011. Over the last decade, they have manufactured an incredible range of high-quality colouring products, all with the aim of turning “any dessert into something special”. With vibrant dusts, gels, airbrush colours and pens, the brand has an eye on industry trends across the globe, helping them continually develop their collection.

This focus on innovation and quality makes the brand a perfect fit for the group’s catalogue, bringing together two creative teams with a shared vision.

“After a series of discussions with the team at Create Better Group, we established that we are on the same page from a practical, ethical and philosophical perspective. We are thrilled to start a new chapter with this sole distributor partnership,” said Fractal Colors director, Sandor Szasz. “This opens up a whole new range of possibilities for us, and we are certain that through this collaboration we will be able to bring something new and exciting to everyone."

Jamie White, Head of Buying, said: “We are absolutely thrilled to have formed this exciting partnership with the team at Fractal Colors. The innovative approach the company takes to developing their products is an excellent fit for us here at Create Better Group. Seeing the brand grow in the last few years has been inspiring, and we are delighted that we will get to be a part of that journey from now on.”

The group is thrilled to have the opportunity to work together with this fantastic brand in the UK and see it continue to grow. The entire Fractal Colors range is now available to buy from both the Cake Stuff and The Cake Decorating Co. websites.