1st July 2021

Create Better Group launches ‘Make a Wish’ for family celebration market

Create Better Group has today unveiled a new house brand, Make a Wish. The conception and launch of the new brand marks another milestone for the Group on its mission to provide a constant stream of innovative and can’t-miss products to its hobby, professional, and wholesale customers.

Make a Wish will target the family celebration market with its range of simple and stylish candles, decorations and toppers, and will appeal to home bakers and hobbyists alike.

The brand, launching in July 2021, will showcase a wide range of elegant and trendy lines, including; 16cm tall candles in pastel, non-toxic glitter and metallic colours, Happy Birthday formed candles in metallic colours, and heart and rainbow formed topper style candles. In addition to candles, the brand will also be bringing to market a, 'no nasties', range of sprinkles that incorporates vegan non-pareils, 4mm and 6mm pearls, sugar crystals and exclusive sprinkle blends.

This new house brand will join Create Better Group’s existing portfolio of recognized brands; Couture Sugar Paste, Eleganza, Spectrum Flow, The Sugar Paste, Simply Making, eeZee Dowels, Drageekiss, Ingenious Edibles, and Choctastique.

Claire Astbury, Chief Marketing Officer at Create Better Group, commented, “The ‘Make a Wish’ project has been a long time in the making, and one that the whole team has really enjoyed working on. We understand, more than any company, how important it is for families and friends to come together and celebrate and so we wanted to bring a new family focused label to market that would not only be bright and fun, but chic, stylish and on trend, too. The Make a Wish line of candles, for example, is a modern spin on the traditional cake candle and they’re show-stoppingly cool as well!”

This news comes in the wake of many recent initiatives and accomplishments at the company, including a number of senior appointments, an upgrade in warehouse management systems and also welcoming online retailer Cake Stuff into the Group in May 2021.

Gary Quinn, co-CEO at Create Better group, commented, “We wanted to develop a range of products that helps our customers create better celebrations regardless of their time constraints and skill level. The new candles bring a really special touch to a classic product and we are excited to be launching this range just as families start coming together to celebrate once again’

Make a Wish Candles will be available to purchase retail and wholesale from Create Better Group from July 2021.